Marketing Activities on Behalf of Our Authors 

Whether your work is a children's book, non-fiction, adult, or poetry, we market extensively on behalf of the authors we represent.  We endeavor to attend and exhibit at the three major book tradeshows which are in the US, London, and Germany.

We have a number of marketing methods by which we take our authors' work to the market.  These methods basically address the fact that different buyers want the information in different ways.

Method 1) The LFN ("Look For Now") Process

Method 2) Email Mailings

Method 3) Direct Mail (snail mail) mailings

Method 4) Participatory Advertising

Method 5) Pitch trips/Trade Shows, etc.
   

Method 1) The LFN ("Look For Now") Process

Our Agents are constantly calling on our buyer contacts and asking them, "what are you looking for now?"  Then when they tell us what they want, we capture that data and our agents go to the LFN database and search it for a match.  We search keywords, genre, title, etc.  Once a match is found our work begins in earnest.  We create a pitch package that meets the buyer's requested format and we send the materials to them (usually by mail, sometimes by email).  Then we manage the followup process (calling, emailing, etc.)  The LFN is the slowest of the 5 methods, but it's a good place to start because it gives us an indication of how closely your work matches what buyers are looking for in today's environment.  The LFN is NOT publicly available. It is a proprietary database that we use for our authors.

Method 2) Email Mailings

We have a number of contacts that we can email about your work.  If this is the case, then we will work with you to build a website for you that mirrors your hotsheet so that the buyer can click to the site from the email link. (Note: a website is an optional tool for you, we can discuss it as we go along).

Method 3) Direct Mailings

Unfortunately, many buyers still like to be mailed printed work.  We may decide to snail mail your materials to this buyer group.

Method 4)  Participatory Advertising

We are beginning to advertise our authors in certain magazines and media that the buyers read.  We may suggest that you participate in one of these campaigns.  

Method 5) Pitch Trips/Trade Shows/Industry Festivals

We travel, we endeavor to attend the top trade shows in the US, Germany, and England.  We attend major industry festivals in the US and abroad, in short, we try to be where the buyers are. 

In conclusion, I hope that this explanation of our marketing methods shows you our commitment to our authors.